|Sue, our designer, enjoys mentoring new authors and publishers on how to think strategically about marketing their books. She also offer these tools when she speaks to groups. Download and use them. They're all small files. |
• Turning Your Idea Into A Book
This flyer outlines the parallel universe of publishing and creating, showing how business needs to mix with pleasure to bring a good book into the world.
• Back Cover Tips
There are lots of little things you can do to make a cover design stronger. This tip sheet includes real-life examples of covers that do a good job of selling the book.
These next tools are dynamic MS Word docs. Don't wait till you're done writing and editing your book. Use them now and keep revisiting them. Just download them, spend some time thinking about your answers and fill them in. Think about them some more and revise them till you nail it. When you're done, you'll have a sound, well-developed plan for writing and marketing your book and getting it into the hands of your readers. Not bad for a humble Word doc!
• Brand-Building Guide
Build your brand with this strategic thinking tool. What do you stand for? Work through these questions to define that "something special" that sets you apart and keeps your fans coming back for more and sharing the good word with others.
• Book Planner
While your book is still just an "idea," begin thinking deeply about all the ways you can make it irresistible to your readers. Build your marketing into your book as you write it and you'll have plenty of tools to help you sell it when it's done.
• Messaging Grid
This one little Word doc makes it very efficient to write web copy, promo material, awards submissions, catalog blurbs, even back cover copy! Think once and accomplish a lot!